WHY EXISTS
Most programs can't see who's wearing down until something breaks.
My Edge was built to close these gaps.
TIME
Staff calendars are already full.
PERSONNEL
One (or zero) practitioner for hundreds of athletes.
TRAINING
Coaches aren't typically trained in mental performance.
PRIVACY
Athletes hold back when it feels like monitoring.
PATTERN RECOGNITION
No one sees the trend until it breaks.
OUR APPROACH: FIND THE EDGE
Are your athletes growing, or breaking down?
The goal isn't to eliminate the pressure of performing. It's to keep athletes near their edge, without letting them snap.
Resilience
Absorb the hit and recover to where you were.
Antifragility
Use the load to come back with more capacity than before.
Six signals. Five patterns. One continuous picture.
01
Understand your current state
Athletes complete a baseline across six signals: Antifragility, Resilience, Performance, Well-Being, Sustainability and Load. The result is their own edge, a personal starting point rather than a ranking against teammates.
02
Track the metrics that matter
Daily check-ins take under two minutes. The platform reads patterns across signals over a season, not single days, building a picture of how each athlete’s capacity is actually trending.
03
Use My Edge to Grow without Burning Out
An AI coach surfaces those patterns and asks reflective questions. It never prescribes behavior and never diagnoses. Coaches and athletic directors see program-level insight without ever seeing an individual athlete’s private entries.
Five patterns
Built from peer-reviewed research and applied coaching practice. Not a clinical, diagnostic or therapeutic tool.
The picture sharpens the longer it runs. It is built for seasons, not just snapshots.
Growth Sustaining
Load and recovery are in balance. Capacity is building.
Thriving Despite Load
Carrying a heavy load, and the signals are holding up.
Underutilized Capacity
The capacity is there but not yet used. Room to push.
Recovery Strain
Doing more than recovery can keep up with.
Erosion / Depletion
Sustained strain is wearing capacity down. Time to adjust.
FOR ATHLETES
Private by default, built for small daily reps.
Works with Oura, Whoop, Apple Watch, Fitbit and Garmin. Optional. Adds the Load signal.
Daily check-ins
About 60 seconds a day. Mental reps, not homework.
Your pattern
Six signals in plain language, to push your edge, stay on track or catch warning signs early.
Coach Ed
A private AI coach that reflects and asks. A mirror, not a monitor.
Professional coaching
Book time with Dr. Nick Holton straight from the app.
Challenges
Optional experiments in each pillar. Pick one, try it, reflect.
Badges & nudges
Small marks of effort that keep the habit going.
FOR COACHES & STAFF
Coaches see the group, never the individual.
Know how the roster is carrying the season, without adding to anyone's workload, and without athletes feeling watched.
Team patterns
Aggregate trends across the roster, read alongside the season.
The 5+ privacy gate
Team data shows only once five or more athletes are active.
The Coaches' Coach
An AI coach and thinking partner for your staff.
Send a challenge
Send the team a challenge in about 30 seconds.
Coaches see
- Team-level patterns only
- Only once 5 or more athletes are active
Coaches never see
- Individual scores
- Check-in answers
- Coach Ed conversations
- Wearable data
HOW PROGRAMS USE IT
Four programs. Four playbooks. One platform.
NCAA D-I
Buffalo
The self-serve team
App platform
●●●
Office hours
○○○
1:1 coaching
○○○
Coach-led, app-native. The platform stands on its own.
NCAA D-I
Michigan State
The high-touch team
App platform
●○○
Office hours
◐○○
1:1 coaching
●●●
Buys the human layer. Demand for the premium tier.
NCAA D-I
UTEP
The blended team
App platform
●●○
Office hours
●●○
1:1 coaching
●●○
Uses all three layers. They compose.
ELITE YOUTH CLUB
Cap City
The youth model
App platform
●●●
Office hours
●●○
1:1 coaching
Coach training
Coach trains in-season; athletes live on the app; parents joining organically.
Athletes improve...
-
Anxiety and freezing up
-
Peak performance states
-
Confidence and composure
-
Mental preparation
-
Habit making and breaking
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Resilience and antifragility
-
Life satisfaction
-
Stress management
"The combination of Dr. Holton's coaching options and access to the My Edge platform has made increasing our players' access to mental skills and strategies a lot easier. Now they can get what they need, when they need it, in ways that are flexible and don't come with the time investment that a lot of programs do. It's hard to put a value on how reassuring that is as a Head Coach."
— Jeff Hosler, Head Coach, Michigan State Women's Soccer
"My Edge has given me the platform to achieve my mindfulness goals. Through the app’s reflective questionnaire and deep breathing exercises, I’ve increased my mental wellbeing as an individual and athlete. "
Coaches see and get support with...
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Mental performance and prep
-
Antifragility, how they take on difficult things
-
Resilience or ability to bounce back
-
Physiological stress loads
-
Well-being
-
Sustainability (reverse burnout)
-
Classification patterns
Always at the group level, never sharing individual data.
— Noelle H., Division 1 Collegiate Athlete, Team Canada Under 20s
"One of my favorite parts of My Edge was the AI chatbot built into the app. It gave me instant access to thousands of athlete-focused resources, advice, and tools, which made it really easy to find guidance and support whenever I needed it. I found it to be a really helpful resource as a student-athlete."
— Maddy M., Division 1 Collegiate Athlete
Trusted By Programs At
Dr. Nick Holton
FOUNDER & CEO, PH.D., M.Ed.
Built My Edge to turn over a decade of applied human performance work across collegiate athletics, youth development, and high-performance organizations into something more accessible for young athletes with massive pressures. Six years embedded with MSU soccer. Delivers all My Edge coaching.
Dr. Adam Wright
CO-CREATOR, PH.D., LAC, PCC, CMPC
Contributed the methodology architecture and coaching framework underlying My Edge's platform and AI coach, bringing extensive expertise in high-performance science. Former Director of Mental Performance, Washington Nationals.
OFFICE HOURS & 1:1 COACHING
What we work on
The topics athletes bring most often. Start anywhere.
Responding to mistakes
Shortening the gap between an error and your next good decision.
Catastrophizing
Catching the worst-case story before it runs the whole week.
Confidence
Building it from evidence you can point to, not from feeling good.
Visualization
Rehearsing the reps in your head so the real one feels familiar.
Peak performance states
Making the conditions for your best gear more likely, more often.
Productivity & effectiveness
Spending your limited hours on what actually moves things.
Goal setting & execution
Turning what you want into what you do this week.
Habits, making & breaking
The small mechanics behind the ones that stick and the ones that don't.
THE RESEARCH
What the model draws on
Foundational research behind the signals and patterns, not studies of My Edge itself.
Some stress beats none
Moderate adversity predicted better outcomes than none or a lot.
Antifragility · Growth Sustaining
Seery, Holman & Silver (2010)
Resilience is in appraisal
Olympic champions' resilience came from how they read pressure.
Resilience
Fletcher & Sarkar (2012)
Challenge, not threat
Pressure read as a challenge tends to support performance.
Performance · Thriving Despite Load
Jones et al. (2009)
Recovery keeps pace
Performance holds when recovery matches training and life stress.
Load · Recovery Strain
Kellmann et al. (2018)
Burnout has a shape
Exhaustion, less accomplishment, and devaluing the sport.
Sustainability
Raedeke & Smith (2001)
Flourishing, not just fine
Mental health is more than no illness. Flourishing is its own state.
Well-Being
Keyes (2002)
WAYS TO PARTNER
Two ways to bring My Edge in
Early partner · 1:1 coaching delivered by Dr. Nick Holton for the initial contract term.
For a department
Department license
$75
per athlete, per year
Covers every athlete
- Department kickoff, plus a short onboarding per team
- Weekly office hours (about 15 weeks per season)
- Two coaching-staff training cohorts
- A shared 1:1 coaching pool
For a single team
Team plans
Up to 33 athletes, per year
Essentials
$4,000
6 included 1:1s
Standard
$6,000
10 included 1:1s
Premium
$9,000
20 included 1:1s